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Practical Guide to Video Marketing for B2C Companies

73% of consumers make a purchase after watching. A comprehensive guide on how to start and maintain "B2C video marketing" that appeals to emotions and moves the heart.

In the modern B2C market, the most effective means to move consumers' hearts and make them think "I want to buy" is video. With an overwhelming amount of information said to be about 5,000 times that of text, video conveys the appeal of products instantly and fosters trust in the brand. However, there are not a few cases of failure, such as "even if we make a video, it doesn't get viewed" or "it costs too much and yields no results." This guidebook condenses the know-how to avoid such failures and ensure tangible results. It dispels the image that "video is expensive and difficult" and introduces specific steps to start small and grow big. The content is practical and can be immediately applied to promotional activities starting tomorrow, such as improving conversion rates on e-commerce sites, spreading on social media, and acquiring repeat customers after purchase. This is an essential resource for all B2C businesses that want to create emotional connections with customers and maximize sales.

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